the Circular Value Institute | Understand, optimize and capitalise the circular value of products.

The Circular Value Institute measures the (financial) value of circular products.

Fill in the CVI yourself

Increasing Productivity leads to profitable reuse

As productivity increases through standardized systems and modular design, the cost of labor decreases and profitability rises. This shift, from custom builds to efficient systems, doesn’t just boost margins, it also unlocks reusable infrastructure as a viable business model.

In short, reuse becomes profitable when productivity is built into the system. That’s how circularity scales—not through moral obligation, but through economic logic. Profit and sustainability, aligned.

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The Circular Value Index

The CVI is a data-based formula that evaluates whether a product is ready for profitable reuse. It combines three key factors:

Residual Value – what it’s worth after use
Cost of Reuse – what it takes to get it back in use
Risk – what might make reuse uncertain

If a product’s CVI score is above 1, reuse makes financial sense. Below 1 means it's not yet viable without changing the design or business model. In short, the CVI helps teams measure how circular a product really is – and how to improve it.

Learn More About The CVI

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Circular value transform business in a decade

When reuse is built into the system, transformation follows. The global logistics sector proved it. By standardising the shipping container, an entire industry shifted from inefficiency to circular performance in less than a decade. What was once wasteful and fragmented became a streamlined, reusable backbone of global trade.

That’s the kind of change we believe in. Circular design isn’t theory. With the right choices, it can reshape entire sectors faster than most think.

MERT OGUT,

World Business Council For Sustainable Development

“Investing in circular economy projects is crucial to transform our highly linear economy. The financial viability of buyback is one of the key challenges that must be adressed and, therefore, this is a fascinating Blueprint Project, supporting the shift from linear to circular."

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Thanks to our founding Partners