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Materials-as-a-service company (MASCO)

  • noah4889
  • Jun 11
  • 1 min read

Updated: Jun 27

The development and introduction of circular materials within the built environment presents significant challenges. As a response to these challenges, the Circular Value Institute proposes a new business model whereby a new type of investment company isadded to the traditional value chain: a material-as-a-service company (MASCO).

 

This innovative approach involves the MASCO making an initial investment in materials with substantial circular value. This value is to be evaluated using the methodology of the Circular Value Index. In exchange, the MASCO gains the right to repurchase the material for a predetermined price from the user at the end of the (predefined) use period.



Watch our Co-Founder, Chris Van de Voorde, explain how MASCO works!





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