Support
We are a global non-profit, supported by visionary organisations across sectors.
Innovation
Driving innovation on product design, legal and finance
Acceleration
Accelerating the shift to a circular economy through practical tools and partnerships.
Index
At the heart of our work is the Circular Value Index




The Circular Value Index
The CVI is a data-based formula that evaluates whether a product is ready for profitable reuse. It combines three key factors:
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Residual Value – what it’s worth after use
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Cost of Reuse – what it takes to get it back in use
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Risk – what might make reuse uncertain
If a product’s CVI score is above 1, reuse makes financial sense. Below 1 means it's not yet viable without changing the design or business model. In short, the CVI helps teams measure how circular a product really is – and how to improve it.
Circular value transform business in a decade
When reuse is built into the system, transformation follows. The global logistics sector proved it. By standardising the shipping container, an entire industry shifted from inefficiency to circular performance in less than a decade. What was once wasteful and fragmented became a streamlined, reusable backbone of global trade.
That’s the kind of change we believe in. Circular design isn’t theory. With the right choices, it can reshape entire sectors faster than most think.

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